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Honda's new ad for the Honda Civic.

Production of the commercial began with the team recording the new Civic to ensure the sounds the choir made were faithful to the real sounds of the car. The next stage was to gather 10 singers to experiment with the various sounds. This involved a complex process of taking one sound at a time and breaking that down into different component sounds. These individual sounds were then orchestrated for the choir so each member was voicing a different part. This was an extremely long and challenging process and had to be repeated for every single sound in the commercial, and then learnt by the choir. The whole process took six months from recording the sounds of the choir, experimenting with a small choir, and then rehearsing with the whole choir and learning the final piece of music.