Winner of best commercial of the year for 2002

Dave the fisherman runs up to the bear and engages in kung fu fighting. The bear delivers a kick or two to the man's crutch. Dave calls out, "Oh look - an eagle!" With a kick to the bear's crutch he takes off with the fish.

Written by Paul Silburn Art Director: Leo Burnett Agency Producer: Charlie Gatsky Director: Daniel Kleinman Creative Director: Mark Tutssel Editor: Steve Gandolphi

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